A Tale of Two Cities, the most printed original English book, starts with the following words, "It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way."
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
It is a well-known fact that if we ask twenty persons to describe an incident that just happened, we'll get twenty different versions of the same incidence. The reason for that is that our reality is highly skewed by our internal bank of references.
Brain functions can be broken down even further into what does each side of the brain to task wise. So let's take a look at what the left side does.The left side of your brain deals with tasks like being logical, sequential, analytical, objective, focus and details, and numbers. So if you happen to be bad in math, blame the left side of your brain - or the right for not governing the numbers part of you. The right side of your brain deals with tasks like being intuitive. Trust your hunches. They're usually based on facts filed away just below the conscious level. It also deals with colors, rhythm, and the overall picture, pictures and is random.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Those beliefs can be accurate, irrelevant or simply false but they have an almost total hold on the way that we comprehend our reality. It's as if we had been hypnotized to accept those beliefs and forced to see a reality that is in complete concordance with those beliefs.
OK now you have a pretty fair idea of how the mind works. Let's go just one more step further. You already know about the language of the brain being pictures, sounds, feelings, tastes, and smells - in other words input from your senses that is your imagination when it is processed. Your brain can only work with positive information that it receives from your five senses. Your brain can't work with inputs you haven't experienced or otherwise called negative information.Here is a very important point to remember when thinking about your customers. They can't reflect and act at the same time. They need to be focused on one thing or another (reading your website copy, email etc) and thinking about it or taking action and buying something. Trick is to be able to switch them from one to the other quickly and effortlessly. Good thing you know about Neuro Linguistic Programming and how the mind works.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
If you open the task manager on a computer you can see all of the applications running. When you look at this list you see precisely the programs that you know are operating. In your mind, these would correspond to the things you are aware of at any given moment. However, click on the list of processes and you get a whole array of programs running behind the scenes. There are far more in this list than in the list of applications running and when you look at this list of processes, you can't even identify what most of them are. They are operating in the background, out of awareness, permitting you to think, feel, act and react to your experience of life.In order to reprogram our minds and upgrade our mental software to produce superior results, we must begin by bringing those hidden programs to the surface. Once we know what is operating in the mind we can run some antivirus software, uninstall outdated programs and upgrade where possible. Most of us race to have the latest cell phone and the newest gadget, but why do we keep running obsolete mental software?Don't worry, when you begin to explore your mind you won't find inner demons waiting to be freed or terrible things wanting to bubble up as Freud would have you believe. You will, however, very likely find some old programs that you may no longer want. Remember, they are just programs and if you installed them, you can uninstall them.
[How The Mind Works]
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
It is a well-known fact that if we ask twenty persons to describe an incident that just happened, we'll get twenty different versions of the same incidence. The reason for that is that our reality is highly skewed by our internal bank of references.
Brain functions can be broken down even further into what does each side of the brain to task wise. So let's take a look at what the left side does.The left side of your brain deals with tasks like being logical, sequential, analytical, objective, focus and details, and numbers. So if you happen to be bad in math, blame the left side of your brain - or the right for not governing the numbers part of you. The right side of your brain deals with tasks like being intuitive. Trust your hunches. They're usually based on facts filed away just below the conscious level. It also deals with colors, rhythm, and the overall picture, pictures and is random.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Those beliefs can be accurate, irrelevant or simply false but they have an almost total hold on the way that we comprehend our reality. It's as if we had been hypnotized to accept those beliefs and forced to see a reality that is in complete concordance with those beliefs.
OK now you have a pretty fair idea of how the mind works. Let's go just one more step further. You already know about the language of the brain being pictures, sounds, feelings, tastes, and smells - in other words input from your senses that is your imagination when it is processed. Your brain can only work with positive information that it receives from your five senses. Your brain can't work with inputs you haven't experienced or otherwise called negative information.Here is a very important point to remember when thinking about your customers. They can't reflect and act at the same time. They need to be focused on one thing or another (reading your website copy, email etc) and thinking about it or taking action and buying something. Trick is to be able to switch them from one to the other quickly and effortlessly. Good thing you know about Neuro Linguistic Programming and how the mind works.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
If you open the task manager on a computer you can see all of the applications running. When you look at this list you see precisely the programs that you know are operating. In your mind, these would correspond to the things you are aware of at any given moment. However, click on the list of processes and you get a whole array of programs running behind the scenes. There are far more in this list than in the list of applications running and when you look at this list of processes, you can't even identify what most of them are. They are operating in the background, out of awareness, permitting you to think, feel, act and react to your experience of life.In order to reprogram our minds and upgrade our mental software to produce superior results, we must begin by bringing those hidden programs to the surface. Once we know what is operating in the mind we can run some antivirus software, uninstall outdated programs and upgrade where possible. Most of us race to have the latest cell phone and the newest gadget, but why do we keep running obsolete mental software?Don't worry, when you begin to explore your mind you won't find inner demons waiting to be freed or terrible things wanting to bubble up as Freud would have you believe. You will, however, very likely find some old programs that you may no longer want. Remember, they are just programs and if you installed them, you can uninstall them.
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