Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: http://www.careerbuilder.com/Jobs/Company/C8D0P876JZH3LND8GQW/Veritas-Inc/.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
About the Author:
Veritas Inc reviews a ton of useful content to people searching for their company's brand on the search engines. Try to replicate what this firm is doing.
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