What I am about to tell you is going to make a big difference in your life! Don't make titles because the titles are something you like for yourself or because they are 'cute." I see authors who make titles of books because they like them. I'm like, "Well, how do you come up with it?" They say, "Well, I just like it." They might even say, "It was something my Grandma always said to me." Well, that's cool and all, but how does that help me as a prospect who may want to invest in a book? Whatever you thought was cute, may be cute, but it won't always appeal to anybody to buy the book. Also, whatever you like, and whatever your Grandma said isn't likely to affect me in any way unless she was someone well known or revered in society already.
In terms of titling your book, you need to focus on your audience. By the way, YOU are NOT your audience. Think about it, of course you like the book, you're biased to your own stuff. You need to determine what other people want and are seeking. You need to figure out what are the buzz words that create a stir in your industry. You need to fulfill a niche market. A title is a big deal. Think of what you're attracted to read. Are the titles just cute? Are the titles rich with buzz words that mean something greater to you as an individual or as an entrepreneur? If yes, then think of yourself as a customer. What is it about you that attracts you to those titles?
Additionally, let me focus more on the niche market. Often, authors tell me their book is for everybody. Theoretically, yes, every book is for everybody in some way, shape, or form. However, creating the impulse for them to invest in the book takes more than the book being for everyone. It has to fill their need, their wants, and their desires. Therefore, you have to know the answer to the question, "Who is your audience?
Literally, you need to research and be able to figure out what people want in this book. Think about the questions to make the book successful:
Who will invest in this? Who would benefit the most from this? What gender are they? What occupation do they hold? What age group are they in? What financial status are they in?
The questions don't stop there. There's more tidbits and information to learn about your audience. Therefore, you need to know them to sell to them. They need to know you to invest in themselves because of you. As you can see, there's much more research that's needed to supply the book that these customers and clients want from you or anybody in this niche. Once you can answer these questions, honestly, then you're most likely ready to title your book and write it to fulfill your audiences desires for a great read.
In terms of titling your book, you need to focus on your audience. By the way, YOU are NOT your audience. Think about it, of course you like the book, you're biased to your own stuff. You need to determine what other people want and are seeking. You need to figure out what are the buzz words that create a stir in your industry. You need to fulfill a niche market. A title is a big deal. Think of what you're attracted to read. Are the titles just cute? Are the titles rich with buzz words that mean something greater to you as an individual or as an entrepreneur? If yes, then think of yourself as a customer. What is it about you that attracts you to those titles?
Additionally, let me focus more on the niche market. Often, authors tell me their book is for everybody. Theoretically, yes, every book is for everybody in some way, shape, or form. However, creating the impulse for them to invest in the book takes more than the book being for everyone. It has to fill their need, their wants, and their desires. Therefore, you have to know the answer to the question, "Who is your audience?
Literally, you need to research and be able to figure out what people want in this book. Think about the questions to make the book successful:
Who will invest in this? Who would benefit the most from this? What gender are they? What occupation do they hold? What age group are they in? What financial status are they in?
The questions don't stop there. There's more tidbits and information to learn about your audience. Therefore, you need to know them to sell to them. They need to know you to invest in themselves because of you. As you can see, there's much more research that's needed to supply the book that these customers and clients want from you or anybody in this niche. Once you can answer these questions, honestly, then you're most likely ready to title your book and write it to fulfill your audiences desires for a great read.
About the Author:
James Malinchak, Highlighted on ABC's Hit Tv Show Secret Millionaire, is considered by a lot of experts as the World's #1 Big Money Speaker Coach and Trainer. For Free of charge Video Trainings regarding how to get money to speak and the ways to be a public speaking, visit www.BigMoneySpeaker.com.
No comments:
Post a Comment